Led the creative direction for American Idol’s digital presence, developing visual concepts, photography edits, motion assets, and real-time meme content to drive live audience engagement. Designed the contestant landing page experience and collaborated on the show’s first real-time digital voting platform, creating responsive page layouts, UI flows, and interactive elements across mobile and tablet.
Also produced co-branded digital banners for the AT&T partnership, aligning sponsor identity with American Idol branding for high-visibility online promotion.