Ladder

Led creative direction for Ladder, the supplement startup founded by LeBron James, Arnold Schwarzenegger, Cindy Crawford, and Lindsey Vonn. Developed the brand identity and executed designs across all touchpoints—including apparel, accessories, packaging, print, digital, email, and web. Art-directed and styled photo shoots, scouted locations, produced imagery for organic and paid social, and retouched the majority of photography. Designed event and tradeshow assets, and managed freelance designers to ensure a cohesive, premium brand experience at every level.