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Victoria Rafanelli
Art Direction, Branding & Graphic Design

Disney Infinity Toys
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Disney Infinity Toys
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Disney Infinity Toys
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Disney Infinity Toys
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Disney Infinity Toys
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Disney Infinity Toys
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Disney Infinity Toys
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Disney Infinity Toys
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DISNEY INFINITI
Digital informative experience that educates users on Disney's new Infinity toys.
User opts into interactive experience to learn more about Disney's Infinity toy and play sets.
Following frames show the user has two paths to explore: Toy Sets or Play Sets. Each category shows an indepth experience on what the product is about. At any given time, the user is able to toggle back to explore other product.
Frames 2-7 (Play sets)
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Frame 4
Frame 5
Frame 6
Frame 7
Frame 8 (Toy Set)
Should the user select the Toy Set option on frame 2, they will be served by a video experience about the Toy Set product rather than a tab experience associated with the Play Set selection.
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