Victoria Rafanelli
Art Direction, Branding & Graphic Design
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JEEP (75th ANNIVERSARY)
Digital Interactive experience - The Adventure in Your Life.
User is asked to participate in an adventure challenge experience. User is then given a picture (taken from one of many JEEP videos, and asked to recognize where the photo is from. After the use chooses, the answer appears with a matching vehicle with a description for that adventure.
JEEP (75th ANNIVERSARY)
Digital Interactive experience - Bring Your Adventure to Life.
User is first shown JEEP Adventure video.
After video plays, user is asked to choose
their ideal adventure. Based on their selection,
they are paired with a Jeep vehicle recommended
for their selected adventure. The Jeep has interactive exploratory hot-spots showcasing specific features.
Once user has clicked upon the vehicle's hot-spot, an overlay appears with a description of that specific feature.